How Adthena built a high-performing and high-tenure Australian GTM team
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50% of the Australian team hired by Talent
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100% offer acceptance and probation pass rate
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Diverse team averaging over 4 years in tenure
Their story
Adthena is an award-winning search intelligence scale-up, trusted by enterprise marketers and agencies to stay ahead in highly competitive paid search markets.
In 2021, shortly after their Series A funding, Adthena re-engaged with Talent following unexpected attrition, which created a significant gap in their close-knit, high-performing Australian team. With ambitious growth plans and GTM targets to achieve, they needed a partner who understood both the local market and their culture to rebuild quickly and sustainably.
The challenge
As a lean operation with ambitious revenue targets, every hire carried weight in terms of performance, culture, and morale.
Adthena needed high-calibre Account Executives and Customer Success Managers to manage complex enterprise customers. These individuals had to operate autonomously, ramp quickly, and integrate seamlessly into a values-driven, social, and high-performing team.
It was also critical to build a team with diversity of skills, experience, and background. This would bring different perspectives to solving customer challenges and help create a stronger, more resilient, and higher performing team.
The solution
We delivered a full hiring solution focused on precision, trust, and cultural alignment. Key elements included:
- Co-designed interview process with leadership to embed values and cultural fit
- Targeted headhunting & market mapping to uncover top GTM talent in Australia
- Activation of passive candidates through Talent’s SaaS and MarTech network
- Full attraction campaign covering advertising, outreach, and proactive engagement
- In-depth candidate screening & skills assessment with detailed profiles for the client
- Thorough background and reference checks to validate capability and fit
- End-to-end offer and contract negotiation ensuring smooth hiring outcomes
The result
- 5 GTM hires (Account Executives + Customer Success Managers), representing over 50% of the Australian team
- 100% offer acceptance rate
- 100% of hires passed probation (4 of 5 still with the business today)
- Diverse team established across skills, experience, and background
- Strong retention: average tenure of over 4 years (and counting!)
- The team has delivered exceptional performance, achieving President’s Club in 4 of the past 5 years and on track to do the same this year
- Adthena continues to partner with Talent exclusively for all local Australian hiring needs.
