TikTok has become an unlikely oracle of work culture, and the latest buzzwords have been doing the rounds: “job hugging” and “quiet cracking”. More than just social media gimmicks, they’re signals of where the labour market is right now in Australia, New Zealand, and the US.

What is “job hugging”?

A response to a tighter labour market, rising costs of living, and waves of layoffs across industries, job hugging is the latest phenomenon defined as employees holding onto their jobs for security, even if they’re disengaged.

On the surface, job hugging can look like stagnation, but employers are benefiting; fewer resignations mean lower recruitment costs and more certainty for long-term planning.

In Australia, job mobility has slipped from 9.5% in 2023 to just 7.7% in 2025, while SEEK reports job ads are down 4.8% year-on-year. It’s not surprising that many are clinging tightly to a role that feels safe.

What is “quiet cracking”?

“Quiet cracking” flips the script. It’s about employees pushing for growth in spite of limited upward mobility. This means side hustles, passion projects, or going the extra mile in their current role.

Another reaction to the broader reality, as Gallup reports 77% of people are globally disengaged at work. And when promotions or pay rises are thin on the ground, workers are finding ways to crack open new growth pathways on their own.

Gen Z and the broken entry-level market

Much of the conversation around job hugging overlaps with old narratives about Gen Zs “job hopping.” The youngest generation in the workforce, Gen Z carries a reputation for being quick to move on or staying for only 1-3 years before seeking something new.

But here’s what the headlines often miss: this isn’t about disloyalty. It’s survival in a systematically broken entry-level market.

According to Jobs and Skills Australia, entry-level jobs postings are down significantly. While in Australia, the unemployment rate is holding steady at 4.2%, the rate for young people – which is typically higher than the overall rate – has risen slightly to 9.5%.

At the same time, the pay-off for switching roles has largely evaporated. In 2023, job hoppers were gaining 7.7% salary increases compared to 5.5% for those who stayed. Now, job hoppers see a measly 0.2% gap in salary bumps of new roles offering 4.8% compared to 4.6% for those who stay put.

Candidates: Reframe the narrative

Instead of internalising this behaviour as flighty or fickle, rethink how you want to position yourself:

• Don’t apologise for being strategic. Job changes can be intentional career design. Rather than saying “I know it looks like a lot of moves,” frame it as “Each role was chosen to build specific skills for my long-term goals.”
• Skills growth over tenure. Loyalty is no longer measured in years. What matters is the growth, skills and capabilities you can point to.
• Make every move count. Random job hopping is over; strategic career construction is the new norm.

What these trends tell us about the market

Together, job hugging and quiet cracking reveal a workforce caught between caution and ambition:

• Risk aversion is high. Workers are reluctant to leave without a compelling reason.
• Retention is fragile. People may stay, but disengagement looms unless employers create pathways for growth.
• The talent pool is selective. Candidates want roles that feel both secure and has opportunity for growth, and they’ll pass on jobs that don’t offer either.

Employers: The takeaway for leaders

If you’re hiring in Australia, New Zealand, or the US, understand the balance employees are trying to strike: stability on one hand, and growth on the other. “Job huggers” need reassurance that your opportunity is safe. “Quiet crackers” need to see how it will help them grow.

In other words, you aren’t just selling a role, you’re selling everything that goes along with it: security, skills, growth, culture, and the list goes on.

Want to understand how these workforce signals could impact your hiring strategy? Our team can help you plan your next move. Get in touch.