Consumer Insights & Growth Manager
Join this global, leading consumer business where insights directly influence brand strategy, innovation and commercial growth. Working across a portfolio of well-known household brands, you’ll turn consumer understanding and market intelligence into clear opportunities and action.
This is an exciting role for an experienced insights professional who can look beyond the data, connect multiple sources of intelligence and tell a compelling commercial story.
The opportunity
As Consumer Insights & Growth Manager, you’ll partner with Marketing, Category, Commercial and R&D teams to build a deeper understanding of consumer behaviours, needs and purchasing occasions.
You’ll combine consumer research with market, brand, competitor and commercial data to diagnose performance, challenge assumptions and identify opportunities to attract new buyers, strengthen brands and drive sustainable growth.
Key activities
- Embed consumer insights into brand, category and portfolio strategies
- Connect research with scan, panel, loyalty, brand tracking and commercial data
- Identify evidence-based opportunities for brand, category and consumer growth
- Help stakeholders define the right business questions and research approach
- Turn complex findings into clear stories, recommendations and actions
- Bring an external perspective on consumer behaviour, competitors and market trends
- Help shape innovation pipelines around genuine consumer needs
- Influence senior stakeholders through strong analysis and constructive challenge
What we’re looking for
You’ll bring experience in consumer or shopper insights, category, analytics or marketing strategy, ideally within FMCG or another consumer-led organisation.
You’ll also have:
- Strong qualitative and quantitative research capability
- Experience using scan, panel, loyalty or behavioural data
- The ability to connect different data sources and uncover commercial opportunities
- A strong understanding of brand and category growth
- Excellent analytical, storytelling and stakeholder influencing skills
- A relevant tertiary qualification or equivalent professional experience
Experience applying Ehrenberg-Bass or other evidence-based marketing science principles will be highly regarded.
Why consider this opportunity?
This is more than a traditional research role. You’ll have the opportunity to influence recognised consumer brands, shape innovation and portfolio decisions, and see your insights translated into meaningful commercial outcomes.
Apply now for a confidential discussion or email alistair.barr@talentinernational.com to find out more.