Mitch Churi on identity, radio and making things happen
Mitch Churi on identity, radio and making things happen
“I filled out my customs form. I just wrote ‘entertainer’ for my occupation.”
When Mitch Churi flew back home from a holiday, that’s what he landed on.
He’s a radio presenter, content creator, dabbles in stand-up comedy, the list goes on. Mitch is someone who has built his career by moving quickly, instinctively, and not by a defined path.
As a result, he’s often left without a clear title to tie it all together.
We recently sat down with Mitch for our latest episode of Not Just A…, and within minutes, it was clear his job title was the least interesting part about him.
Good for the vibes
Long before radio, content, or “entertainer” made its way onto his customs fork, Mitch had already figured out his role.
“I kind of lived my life bringing some vibes, being the morale guy,” he says. “I was a water polo player as a kid, for around 10 years. I loved it. I was in the position where I didn’t have to swim much, positioned right at the back. I was very much the morale hire.”
It’s something that completely tracks as he reflected on other opportunities he’s had.
“I was hired at KIIS FM as the morale guy as well. Very good for the team, good for the banter. And that kind of got me onto the air,” he shares.
Starting without a clear plan
Mitch started off as a theatre kid.
“I was a kid that grew up in theatre, studying theatre, and representing Australia at a national level ,” he says. “We toured London when I was 12, we toured to Hong Kong. I did shows all around the world with a theatre troupe.”
For a while, acting was the plan.
“I wanted to do theatre full time, but I was also intimidated by NIDA and WAAPA and these big schools. I genuinely thought that I wasn’t good enough at that age.”
So he pivoted to a journalism and performance double degree at University of Wollongong. That lasted about a month.
“Tertiary full-time study as we know it doesn’t work for me,” he says. “I don’t retain information in that way, I very much like to get hands-on and work and jump in. That’s how I learn.”
So he leaned into experience, moving to New York when he was 19 to study a bit at the Atlantic Theatre Company and then spending a few months in LA.
As a big believer in making what you want, his mantra in life is just: “Make the call. Do it. Nothing’s going to come to you.”
And he did.
Finding his voice on air
Mitch has worked under many titles, but he’ll always lead with radio.
“I lead with radio presenter only because that’s my craft,” he says. “That’s what I’ve honed my skills in for ten years on a commercial radio station. I love radio.”
Giving him the structure and momentum for his career, radio was a place he developed his voice in real time. And like most things, it wasn’t without its own layers to navigate.
“I’m openly gay, and I’m openly gay when I’m on air,” he says. “I had issues with that when I first started in radio. When I first got on air, it was 2016. The same sex plebiscite happened in 2017, and I was still in the closet. I was still 22 or 23 and hadn’t come to terms with it myself.”
But when he did come out in 2018, he never actually came out on air, it naturally became part of how he showed up authentically as he “just started talking about partners.”
This authenticity also came with some resistance.
“There’s also a lot of criticism,” he says. “You get a lot of people saying, ‘Well, you don’t have to talk about that. Just be yourself. If it comes up, it comes up. You don’t need to make it your whole personality.’ To which I tend to disagree. If you let these things fester and let them melt away and disappear into the shadows, that’s when you risk the loudest voices, which are homophobia or discrimination.”
And his approach of being honest about who he was carried into one of the biggest decisions of his career.
Making things happen
After a decade in radio, Mitch Churi was forced into his next move.
His departure from KIIS FM was public, unexpected and, in his own words, left him stuck.
“It was a very publicised exit, and I didn’t know what I wanted to do with myself,” he says. “I didn’t know what the right next step was. I was sort of crippled by the decisions and the weight of what to do next.”
For the first time in his career, the momentum stopped.
And instead of clarity, there was uncertainty.
“I thought, I’m struggling behind the scenes. I’m not sure how to get there. I’m trying to make this happen. I’ll just take everyone along on the journey with me.”
By documenting his process and being honest about his struggles, people connected with him and from there his audience grew.
And this instance was only one of many that has defined Mitch’s career.
“I’m a big believer in you gotta make what you want,” he says. “I’ve had the realisation that nothing will come to you. You have to make things happen in life or else. Just make the call. You know that Kris Jenner meme? ‘What if you just call Taylor [Swift] up? Just call her up.’”
His willingness to put himself forward and ask the question has become his default.
“I’d rather regret failing than not doing it at all.”
The person behind it all
Outside of work, Mitch is pretty much exactly who you’d expect.
“I’d argue I’m very similar,” he says. “I’m a more muted version of myself. One of my favourite things to do is drive. I love driving, putting on the radio or a podcast and just letting my mind wander because it can be a bit crazy inside there.”
He finds it’s something that grounds him, especially when his mind is usually running a hundred miles an hour.
“I’ve got many a hobby. I love cooking,” he says. “I’m a bit of a nerd, I love a good YouTube algorithm deep dive. The algorithm knows me so well. I can just lie there in bed and do a good 2-3 hours of YouTube algorithms.”
His favourite thing to cook at the moment?
“I’m big on toast right now,” he laughs. “Toast is so back. It’s just so easy, you can put so many things on that bread.”
And then there are the niche interests that feel slightly unexpected, but very on brand once he explains them.
“I can play the theremin. The X-Files instrument,” he shares. “Big wooden block with a big metal pole and you control it with the electromagnetic field of your body. I picked it up during COVID because I wanted to be different and stand out from the pack. It’s silly, it’s fun, it’s ridiculous.”
He also has a thing for planes.
“I love aeroplanes,” he says. “I love the livery of planes. I love Airbus and Boeing. I love researching the planes and the new editions and why they upgraded it. I love the Airbus A380 and I have a thing about planes.”
A mix of interests that don’t exactly neatly align but somehow still feel very him.
Not just a creator
Mitch Churi has spent most of his career in defined roles — radio presenter, content creator, cultural commentator, entertainer.
But after KIIS, he stopped waiting for the next role to define him and created his own.
Launching his own show, Mitch shifted from being part of someone else’s platform to building one himself on his terms, with his voice at the centre.
To hear more from Mitch in his own words, watch the full episode on our YouTube channel.