Marketing Lead // B2B SaaS
Hybrid working
Permanent role
Tues-Thurs office, Mon/Fri WFH
Hands-on role managing a small team
About the business
Our client is a growing Australian SaaS business in the transport and logistics technology space.
Their platform helps customers manage workflows, integrations, delivery visibility, reporting and operational data across complex transport networks.
The business has had strong growth over the past few years and is now looking for a marketing leader who can help take things to the next stage. They need someone commercial, digital-led and comfortable owning marketing activity that directly supports revenue.
The role
This is a hands-on marketing leadership role reporting to the CEO.
It is not a brand or comms-heavy role. The focus is lead generation, SEO, PPC, paid search, landing pages, rankings, conversion, ROI and pipeline.
You’ll manage a junior marketing team of three, but you’ll still need to be close to the detail. This is not a role where everything is delegated to agencies. You’ll be setting the direction, reviewing the data, improving campaigns, coaching the team and stepping in where needed.
You’ll work closely with sales and product to make sure marketing is driving better leads, clearer messaging and stronger conversion.
This would suit a strong Marketing Manager or Senior Marketing Manager ready to step up. The key is someone who is hands-on, strong in digital marketing and confident working in a smaller, fast-moving SaaS business.
What you’ll be doing
- Owning marketing activity across key growth markets
- Managing and developing a junior team of three
- Driving qualified leads, pipeline contribution and ROI
- Managing SEO, PPC, paid search, paid social and landing page performance
- Improving rankings, conversion rates, lead quality and campaign performance
- Supporting ABM, direct mail, gifting and targeted outbound campaigns
- Turning product updates into clear messaging and campaign ideas
- Working closely with sales to improve lead follow-up and conversion
- Reporting on lead volume, lead quality, CPL, attribution and pipeline
- Using CRM, marketing automation and AI tools to improve output and efficiency
- Staying hands-on across campaign performance and execution
What you’ll bring
- Strong B2B digital marketing experience, ideally in SaaS or technology
- Experience as a Marketing Manager, Senior Marketing Manager, Growth Marketing Manager, Demand Generation Manager or Digital Marketing Manager
- Hands-on experience across SEO, PPC, paid media, landing pages and direct response marketing
- A commercial mindset and focus on revenue, pipeline, lead quality and ROI
- Ability to manage campaigns directly and challenge the numbers
- Experience coaching or managing junior marketers
- Strong reporting skills across leads, rankings, conversion and pipeline
- Experience working closely with sales teams
- Confidence using CRM, marketing automation and AI tools
- Comfortable working in a business where you need to be both strategic and hands-on
What you’ll need
- 7+ years’ marketing experience
- Strong B2B SaaS or technology marketing background
- Proven experience driving lead generation, SEO, PPC, paid media and pipeline
- Ability to report clearly on ROI and commercial outcomes
- Experience managing or mentoring junior marketers
- Ability to work from the Sydney office Tuesday to Thursday
Why apply?
This is a good opportunity for a strong Marketing Manager or Senior Marketing Manager to step into a broader leadership role.
You’ll have direct access to the CEO, manage a small team, work closely with sales and product, and have real ownership over marketing’s impact on growth.
Apply now or reach out for a confidential discussion.