Head of Social Media

• Head of Social
• Sydney CBD based with flexibility
• $168,000 + annual 10% bonus

Australia’s number one beauty brand is putting social at the centre of how it builds brands and drives growth. With multiple beauty brands under its umbrella and aggressive growth plans underway, the business is looking for a Head of Social to lead the function end-to-end.

You’ll sit at the centre of campaigns, launches, creators, retailers and culture – you’ll own how social shows up across every brand under your guidance, market and moment. If you thrive in fast-moving environments, love ambiguity, and want real influence, this is the role for you!

The Opportunity:

As Head of Social, you’ll own strategy, leadership and execution across a portfolio of leading beauty brands. You’ll lead small, sharp social teams, partner closely with brand, performance and retail marketing, and work with best-in-class agencies to bring bold, social-first ideas to life.

This is a hands-on leadership role: you’ll set the vision, but you’ll also be in the work – shaping content, guiding creators, and pushing campaigns live at speed.

What You’ll Be Responsible For:

• Own and lead social strategy across multiple beauty brands
• Running the social function day-to-day
• Translate brand ambition into social-first ideas, campaigns and always-on content
• Lead, mentor and develop social talent across brands
• Drive major launches, cultural moments and retail-led social activations
• Partner closely with Brand Managers, Performance Marketing and Retail Marketing
• Oversee and collaborate with external creative, social and PR agencies
• Support global expansion, working with global teams
• Be present – at shoots, events, retailer activations and campaign moments

Who This Is For:

You’re a senior social strategist who knows how to build brands up. You’re comfortable owning big decisions, juggling multiple brands, and moving without perfect information. You’re not precious – you care more about impact than polish, and you love the energy of fast growth.

You’ll Likely Bring:

• Proven senior experience in social strategy (brand or agency side)
• Strong agency background highly regarded
• Experience managing multiple brands or accounts simultaneously
• A deep understanding of content, creators, platforms and culture
• Confidence leading teams and influencing senior stakeholders
• Passion for beauty, consumer products and brand storytelling
• A bias for action – you move fast and figure it out

Culture & Ways of Working:

• Startup mentality, even at scale
• High trust, high accountability, very collaborative
• Deeply embedded, “we’re in this together” culture
• Opportunity for international and domestic travel (including New York)

If this role sounds like you, please APPLY NOW!