Head Of Operations – Digital Publishing & Media

Perth is OK! is WA’s leading independent media company, built to celebrate everything great about living in the west. We’re a modern, digital-first publisher with a strong focus on local news, video storytelling, and multimedia content creation. With over 1.6 million social media followers, 110,000+ newsletter subscribers, and more than 250,000 unique website visitors each month, we help brands connect with local communities through content that is authentic, relevant, and distinctly Perth.

We’ve partnered with many high-profile clients and agencies, delivering content that reaches West Aussies where they are – whether it’s through mobile-first video, breaking news, or branded content. With a loyal following and strong local presence, Perth is OK! is now stepping into a new phase with bigger commercial opportunities on our doorstep. We’re looking for an experienced and hands-on General Manager to help us capitalise on those opportunities and lead the business forward.

Why this role exists

A growing team of 9+, the founders seek a driven and experienced Head Of Operations to take charge of daily operations, enabling strategic expansion into new channels and offerings. Perth is OK! operates across two core streams – organic content and commercial content. While the editorial and social teams drive high-performing stories and day-to-day output, they also work with the sales team and contribute directly to commercial campaigns.

Client relationships are a critical part of our commercial engine, and we’re seeking someone who can bring proven experience in managing and growing these relationships. This role is ideal for someone who thrives in a fast-moving media environment and can help us elevate and streamline our commercial delivery. The Head of Operations will be instrumental in ensuring we not only seize bigger opportunities but also execute them with precision and impact – strengthening our reputation with agencies and direct clients alike.

Core Responsibilities

Area	What Success Looks Like
People & Culture	Lead end-to-end HR processes, including hiring, onboarding, engagement, reviews, and exits. Foster a high-performance culture that prioritises trust, diversity, and continuous learning. Uphold compliance with employment laws and proactively address any cultural concerns.
Pod Leadership	Attend and support weekly functional meetings (Social, Sales, Editorial, Production). Align pods to quarterly KPIs, resolve resourcing conflicts, and escalate only strategic issues to the founders. Embed a rhythm of accountability and continuous improvement.
Growth Execution	Translate founder-level goals into executable projects that drive audience and revenue growth. Lead cross-functional go-to-market plans. Manage external freelancers and vendors to deliver within scope and budget. Test and scale new initiatives quickly using data and ROI analysis.
External Relations	Act as the face of the company with clients, agencies, and media bodies. Support high-value sales opportunities and proactively represent the brand at industry events. Resolve client escalations with professionalism, reserving founder involvement for major or strategic accounts.
Commercial Stewardship	Assist in driving financial performance, including P&L management, budgeting, and resource planning. Drive cost efficiency across platforms, pods, and supplier agreements. Prepare accurate, insightful reporting to support founder decision-making.
Commercial Campaign Delivery	Own and oversee all major commercial campaigns from end to end – from planning and approvals to execution and delivery. Act as the primary point of contact for high-value campaign clients, agency partners, and internal teams. Ensure commercial content meets client objectives, aligns with our brand standards, and is delivered on time and within budget. Collaborate with Sales, Social, Editorial, and Production to ensure smooth cross-functional delivery of campaign assets. Focus on the commercial arm of the business, with responsibility for the success of paid partnerships and advertising campaigns.

Key Success Metrics

Metric	Weight
Revenue growth vs budget	25%
Cost-to-revenue ratio / EBITDA margin	25%
Client & staff satisfaction (renewal rate or NPS)	25%
Pod KPI delivery (on-time, on-budget)	25%

Candidate Profile

• Demonstrated experience in a senior leadership role (GM, COO, Commercial Director or similar) within media, publishing, or digital agency environments.
• Proven success growing revenue and scaling operations while safeguarding team culture.
• Experience leading multidisciplinary teams across sales, creative, content, and operations.
• Confident spokesperson and presenter with strong industry presence.
• Deep understanding of digital content, ad yield, and social media-led campaigns.
• Commercially sharp, data-literate, and systems-savvy (e.g. HRIS, CRMs, project tools).
• Knowledge of Australian employment law and operational compliance.

Reporting & Structure

• Reports To: Founders
• Direct Reports: All staff & consultants
• Meeting Rhythm: Weekly leadership huddles, monthly financials, quarterly KPI resets

Match the selection criteria? Click the “APPLY” button now!
Alternatively, for a confidential conversation, contact Andrew Mackin Brown at 0437 150 513 // andrew.mackinbrown@talentinternational.com