EL1 Digital Marketing

Talent International is currently recruiting for an EL1 Digital Marketing to work for one of our Federal Government clients based in Surry Hills/Parramatta or any other client locations in NSW. The position is a 12-month contract role with the possibility of extension. The role pays $602.55/day + Super.

7.6 hours per day and 38 hours per week

This role plays a pivotal role in supporting the client to deliver clear, accessible and timely digital marketing (email and SMS) communications to NDIS participants, their carers, providers and wider audiences.

The EL1 will lead some key projects for the client to:

deliver and optimise client newsletters as strategic communications channels
deliver targeted digital marketing campaigns to improve knowledge and understanding of change and Scheme reform
establish and expand the client’s email relationship with its audiences
incorporate reporting, monitoring and feedback on communications to improve knowledge and understanding of the Scheme and change
support broader behaviour change and informational campaigns aligned with changes to the participant experience.

Responsibilities of the role include but are not limited to:

Leading planning and delivery of high-profile digital marketing (SMS and email) campaigns aligned to the Agency priorities
Leading the planning and delivery of the Agency’s 4 x subscriber-based newsletters
Leading a program of work to optimise and improve the agency’s digital marketing products with a focus on accessibility and the impact of direct communications
Lead baseline evaluations of digital marketing products and support continuous improvements, informed by monitoring and reporting across digital platforms
Planning and delivering high-profile email campaigns to support expansion of the digital marketing product offer, retain IP warmth, and support increased understanding of Scheme reform and broader behaviour change campaigns
Work with colleagues across the Division to coordinate marketing communications across various channels, ensuring audiences are segmented appropriately and messaging targeted to audiences at the right time, on the right channel
Leading and managing significant procurement and supplier contracts
Improving processes, practices and governance
Coach and develop team capability in digital marketing communications strategy and delivery
Look for opportunities to build consistency and quality across Agency digital marketing products
Expanding the team scope and service offer in line with platform expansion.
Defining staff roles, performance expectations and conducting performance appraisals as required.

Essential criteria

Demonstrated experience leading and coaching teams to deliver quality, customer-focused marketing communications strategies
Experience delivering newsletters and other strategic email, SMS and digital (app and online platform) communications in a service context
Sound understanding and ability to apply digital accessibility to digital marketing communications products
Demonstrated experience segmenting audiences to deliver strategic marketing communications campaigns.
Skilled in data analysis and reporting to identify and execute opportunities for improvement and optimisation.

Desirable criteria

Experience using Salesforce Marketing Cloud (SFMC) or similar marketing platforms
Experience delivering marketing communications in a government context
Tertiary qualifications in marketing, communications or related disciplines are preferred.

If you are interested in this role, please APPLY NOW by submitting your resume in MS Word Format. For further information, you may contact Uvez Ahmed on 0480 806 154 / uvez.ahmed@talentinternational.com for a confidential discussion.

Apply now