Digital Marketing Specialist / Transformation Manager

  • Australia
  • Sydney
  • Contract
  • AU$800 - AU$850 per day

Our client is a Tier 1 client in the Financial Services sector. They are seeking a dynamic and results-driven Digital Marketing Specialist / Transformation Manager to lead and drive their digital marketing transformation initiatives. In this hybrid role, you will spearhead digital marketing strategies while overseeing end-to-end transformation projects that elevate their marketing function and customer engagement across digital channels.

This role is ideal for a forward-thinking marketer who understands digital ecosystems, marketing technology, customer-centricity, and change management.

Responsibilities:

  • Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.

  • Manage digital campaigns from concept to execution, ensuring alignment with overall brand and business goals.

  • Analyze digital performance metrics and optimize campaigns for improved ROI.

  • Lead transformation projects within the marketing team to adopt new technologies, platforms, and data-driven approaches.

  • Identify inefficiencies and areas for improvement within current digital marketing workflows and systems.

  • Act as a bridge between Marketing, IT, and external vendors to deliver digital change initiatives.

  • Champion digital best practices and agile marketing methodologies.

  • Collaborate cross-functionally with Product, Sales, and CX teams to ensure seamless integration of marketing efforts.

Requirements:

  • 10+ years of experience in digital marketing with 5+ years in a digital transformation capacity.

  • Proven track record in managing current digital marketing campaigns and transformation projects – A MUST

  • Strong knowledge of digital platforms, analytics (Google Analytics, GA4), SEO/SEM, and MarTech tools.

  • Experience with agile marketing, change management frameworks (e.g., ADKAR, Prosci), and stakeholder engagement.

  • Excellent project management, communication, and problem-solving skills.

If you think you have the above skills and experiences, click the ‘Apply’ button or send your resume to alex.nguyen@talentinternational.com

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