Startups are part of the ever-changing tech world, and this nature is reflected in the trends shaping these growing companies.


Startup companies have taken the tech world by storm in recent years, with visionary founders promoting innovative and often revolutionary ideas to keen audiences across the globe.

Naturally, this has prompted a wave of interest as budding entrepreneurs strive to be the next big thing in their chosen industry. However, success is by no means a guarantee for these businesses, and a number of key features need to gel for a startup to be primed for success.

Recent research has also revealed that startup success does not hinge solely on the public presence of the founder, despite what is often reflected in the media. In fact, these people are just the tip of the iceberg, with those behind the scenes having just as much influence on company performance.

Forget startup founders, it’s all about the ‘joiners’

According to the Georgia Institute of Technology, joiners play an important role in the success of startups, as these are the people who connect companies with other like-minded individuals and foster the collaboration these scenes are so well known for.

On the surface, these company members have similar traits to founders as both are open to taking risks and enjoy the freedom that startup companies offer. The key difference is that joiners would rather immerse themselves in research and development tasks while their founding counterparts gravitate to managerial roles.

“Sometimes you can have a single founder who handles the full range of activities for a startup, but especially in technology you need additional people to research and develop the products,” said Henry Sauermann, an associate professor at the Georgia Institute of Technology.

“There are many people who are interested in working for startups but who don’t want to be founders.”

Women embrace startup opportunities

Sukhinder Singh Cassidy, herself a founder of tech startup Joyus, conducted research into female involvement in these companies. Ms Cassidy found that not only is this trend growing, but women also played a role in the launch of a number of notable startups such as Lynda and Mozilla.

Ms Cassidy also discovered what makes these founders tick, with research revealing that drive, resilience and hard work were the three most important traits of successful startup founders.

The increasing role women are playing in the field of startups is supported by research from CrunchBase. The firm found that in 2009, only 9.5 per cent of startups had a female founder, a number that reached 18 per cent in 2014.