Those who have already switched their focus to the upcoming smartwatch revolution may be surprised to find there is still some life left in the future of mobile app development.

smartphone

While it may seem like consumers can already do everything they could possibly need – and more – with these devices, the business market is still contributing to demand.

In fact, the desire for enterprise apps is so great that it is likely to completely outstrip supply, according to Gartner.

Where should app developers be focusing their attention?

The future of mobile apps is in transition. Growing processing power of mobile devices means they are slowly catching up to traditional PCs in terms of operating potential. Combine this with increasingly streamlined software and you have a device that is just as capable as a desktop PC, but can now be used on the move.

Companies across the world are wasting no time jumping on board with this trend, as they have realised the value in porting their internal software to smartphones. Because of this demand, some businesses are struggling to start and complete app development. Principal Research Analyst at Gartner Adrian Leow believes this is often due to inexperience.

“This is an indication of the nascent state of mobility in most organisations, with many organisations questioning how to start app development in terms of tools, vendors, architectures or platforms, let alone being able to scale up to releasing 100 apps or more,” he said.

In a February 2015 article for Forbes, Louis Columbus drew on data produced by Vision Mobile that encourages IT professionals to seek enterprise development app opportunities.

According to the firm, nearly half (43 per cent) of enterprise app developers earn more than US$10,000 per month, compared to less than a fifth (19 per cent) of regular developers. This incentive should hopefully spur further activity in this sector, ultimately reducing the gap between supply and demand.