Social Media Specialist

  • Australia
  • Perth
  • Permanent
  • Negotiable

The successful candidate should possess the following skills:

  • A thorough understanding of social media algorithms, trends, guidelines, and best practices.
  • Experience in creating organic social media schedules for platforms such as Meta, TikTok, and LinkedIn.
  • Experience in paid social media advertising on platforms such as Meta, TikTok, and LinkedIn.
  • Solid knowledge of social media analytics and management tools.
  • Strong organizational skills, with the ability to prioritize work across multiple projects, channels, and campaigns.
  • Experience using Adobe Suite, including Illustrator.
  • Excellent copywriting and editing skills.
  • Attention to detail and professionalism.
  • Strong teamwork and collaboration skills.
  • The ability to take initiative and thrive in a fast-paced environment.
  • Exceptional time and deadline management skills.
  • A high client service ethic.
  • Comfortability working behind and in front of the camera.*A degree qualification in appropriate disciplines such as marketing, communications, graphic design, and/or any other digital creative areas would be highly advantageous but not absolutely essential.Responsibilities of the Social Media Specialist include:
  • Manage the day-to-day handling of multiple client social media channels, adapting content to suit each different platform.
  • Curate and create engaging multimedia content across multiple platforms.
  • Write highly engaging social copy, tailored to each platform and consistent with the client’s brand voice.
  • Manage and oversee the social media components of all client organic schedules, paid campaigns, and projects.
  • Collaborate with the creative pod and account manager to ensure brand consistency and timely delivery of client campaigns while paying attention to detail and achieving outlined KPIs.
  • Oversee, plan, and deliver content across different platforms using scheduling tools.
  • Oversee the creation and implementation of monthly social media schedules.
  • Monitor, track, analyze, and report on performance on social media platforms using analytics tools and adjust strategies accordingly.
  • Manage a budget for social media activities and report on ROI.
  • Develop and implement new strategies to leverage social media and drive objectives.
  • Communicate with followers, respond to queries, monitor community feedback, and foster online discussions.
  • Continually learn, test, measure, and optimize performance on all social media activities.
  • Attend content shoots on-site with clients.
  • Manage time efficiently across multiple clients and projects.Match the selection criteria? Click the “APPLY” button now! Alternatively, if you are interested in finding out more about the position and want to have a confidential conversation, please email Andrew Mackin Brown at
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