News

Google for Jobs – what does it mean for the recruitment industry?

Many of us turn to Google for all sorts of things: planning a route, booking a holiday, finding something to eat tonight. Now, you can also use the search engine to find a new job.

Earlier this month, Google for Jobs arrived in the UK. Launched in the US last year, Google has made job searching a feature on the search engine. In its blog, Google explained: “Looking for jobs is a personal and complex journey, and one that we’re trying to support in this new search experience.”

For many, this was inevitable. IBIS World has estimated annual revenue of the online recruitment market at $4 billion – this was clearly an opportunity Google couldn’t resist.

As smart search functionality and voice automated search (such as Google Home or Alexa) becomes more mainstream, it was only a matter of time before we saw smart results for jobs too.

Job search powered by machine learning

Instead of scrolling through links on a Google results page, job seekers will be able to use the search box – for example typing ‘DevOps engineer job Manchester’ or ‘IT jobs near me’ – and a box at the top of the results page will serve the most relevant job postings from across the web.

Speaking to London’s Evening Standard, Joy Xi, product manager at Google Search said: “Job hunting can be challenging – jobs are listed on different sites across the web and it’s not always easy to identify which jobs are suited to your needs or where to find them.

“We know people are turning to Google already to search for job listings, so we wanted to find something [that meets] their needs.”

Leveraging its advanced machine learning capabilities, Google for Jobs sorts through millions of job listings from third parties to better match candidates with vacancies. It filters opportunities against criteria such as length of commute and then bundles together similar jobs that may be listed under different names (a software developer role that is also listed as a computer programmer or developer, for example).

What does Google for Jobs mean for recruiters?

But while job seekers might be ready for this new development, can the same be said about the recruitment industry?

According to a survey by I-COM, almost 40% of recruitment businesses surveyed are currently not in a position to use the new service.

With Google already playing such a big role in candidates’ job searches, recruiters are finding they are having to act quickly to make these changes. They have no choice but to embrace the changes Google for Jobs will bring and see where it is headed.

A number of companies have been piloting the program. For example, Johnson & Johnson reported a 41% increase in high quality job applicants and almost 45% increase in click-through rate on its career site.

The advantage for UK companies is that there has been a period of grace from when the project was rolled out in the US. This has given companies time to learn and adapt to these changes.

There will be challenges along the way. In light of the current focus on fake news and data, questions are being raised about how Google can prevent fake job adverts and ratings.Google has said it will use technology such as spam detection and quality assurance to ensure this doesn’t happen.

 

If want to maximise your search for the top IT talent, get in touch with the team at Talent International today.