Today’s businesses are evenly divided over the issue of digital disruption. According to the 2016 Voice of Australia Survey by Bentleys, 25 per cent of respondents view disruption as an opportunity, while 29 per cent see it as a threat. Yet, love it or hate it, digital disruption is close on the horizon of today’s business landscape, and has the potential to both help and harm the companies that encounter it.


As a result, it is essential for small businesses to understand what problems they could face and devise strategies to use digital disruption to their benefit.

What do small businesses need to know?

One of the biggest things for small businesses to realise is that just because they are small-scale, doesn’t mean they cannot be affected by digital disruption. In fact, they are just as likely to be impacted as their larger counterparts. Digital technology is revolutionising the contemporary business environment, and small organisations have to adapt their practices to keep up or risk being left behind.

Entrepreneur says that disruption causes tasks to be approached in new ways. For instance, mobile technology is one of the biggest disrupters currently hitting the market, with many consumers wanting access to this kind of user experience. Consequently, it’s important that companies embrace the mobile device in the way they deliver products and interact with their customer base.

Small businesses need to be aware of these kinds of trends and actively find ways to integrate them in their existing operations.

How to maximise on digital disruption

Business advice site Smart Company points out several ways that small business can manage digital disruption and use it to their advantage, such as:

By embracing digital disruption, small businesses will be able to make themselves more competitive in the market, and continue to thrive in the long term.