Wearables on target to find mainstream audience

Like any unique piece of technology, wearable devices such as smartwatches and wristbands are still being met with trepidation by most of the world’s population.


So far, these devices are still mostly being embraced by ‘early adopters’ – those who like to buy and use gadgets as soon as they come out. These people are integral to the life cycle of any major technology innovation. Without them, there isn’t anyone to start the ball rolling and introduce these products to a wider audience.

With mainstream brands such as Apple and Samsung throwing their weight behind wearable technologies, it’s only a matter of time before they begin to make their mark on the workplace.

This potential for proliferation has been confirmed by technology research expert Frost and Sullivan, as studies found these devices are still mostly favoured by niche audiences.

However, the firm points to the growing demand for fitness-oriented devices and apps as the key to expanding the audience for smartwatches and similar accessories. Senior Research Analyst at the firm Shuba Ramkumar believes this will provide the potential for big data analytics uses within the healthcare industry.

“Wearable devices will extend beyond fitness tracking to include two-way communication between the user and the healthcare ecosystem,” he said.

“Though a number of applications currently address the business-to-consumer market, wearable devices will eventually offer support to healthcare institutions by sharing real-time data collected by the consumer.”

The firm is envisioning advances in battery technology, which will make these devices even more usable for mainstream consumers. In particular, wireless charging is set to be the biggest boost to the usability of smart​ devices. On top of this, it is also a necessary advancement for the Internet of Things trend, as more wireless gadgets will require charging solutions.

According to an August 12 article by The Australian, Apple’s entry into the wearable tech market still hasn’t won over mainstream audiences, with reports that its global sales forecast has been halved. Only time will tell if these devices can create the same excitement as smartphones did before them.