How to avoid missing career opportunities?

With the pace of the modern job market, it can be difficult to feel like you have everything sorted. These tips can help you stay on track.

It can be tough to keep track of everything when looking for employment, with the modern job search now sprawled across social media, newspapers, job sites and – of course, recruitment companies.

With this much going on, sometimes it can feel like everything is moving faster than you are. So how can you ensure you don’t miss out on valuable career opportunities?


Use social media

According to Social Media News, nearly 14 million Australians logged in to Facebook during February this year. However, how many of them knew they could be using it to find jobs?

‘Liking’ companies from the field you’re interested in helps you to keep track of industry trends, meaning you can spot what they’re looking for in skills, culture and attitude. Some businesses, such as L’Oreal, even have dedicated recruitment pages, allowing you to stay up to date with any comings and goings.

These are spread across Twitter, Facebook and even Youtube, providing an insight into their industry. It’s worth following any companies you’re interested in as well, just in case you might be missing out.

Some are already doing this, with a report from Software Advice finding that 58 per cent of candidates use Twitter to investigate the state of the market. Of these, 76 per cent look through company profiles, while 55 per cent ‘follow’ them to keep ahead of any news.

Target growth

If you’re seeking opportunities, you need to be focusing on industries with potential for growth. Targeting struggling sectors will only limit your ability to advance in the future, while also making it harder to find a job in the first place.

This may mean taking a risk and leaving you current role if you can’t see a place for yourself in the industry’s future. Whether this means re-training or starting in a completely new field, it’s better than persevering with a stagnant company.

Find a mentor

Not matter how much preparation you do, nothing will be able to replace the guidance from someone who has already made it in the industry you’re chasing. Mentors provide context to advice and experience by providing real-world examples of how to find and pursue opportunities.

The higher up these people are in their respective companies, the better equipped they are to help you. It’s worth making use of their years of networking, as they are likely to know influential people and other insiders.