Big data set to define e-commerce trends

Without big data, e-commerce platforms would not have access to the necessary resources to target their customers effectively.


It’s now well established that IT workers possess the skills to break into a number of industries, especially as digital trends continue to manifest in different sectors across the world.

For recent IT graduates, or students looking to cash in on their skills, the world is their oyster.

Not only are different industries intersecting over IT skills, various trends are now influencing each other. Now, according to research from Frost & Sullivan, big data analytics is becoming the catalyst for further growth in e-commerce industries as it enables companies to better track user and product data.

Big data, e-commerce and automotive engineering join forces

While this sounds like it will be a mess, thanks to IT workers it’s actually a platform for future development across the automotive and e-commerce industries.

Frost & Sullivan believes that connected cars – soon to be a reality – will provide a wealth of information for big data analytics to interpret. The firm believes the connected nature of future vehicles will prompt aftermarket support for a number of gadgets designed to both enhance and complement the driving experience.

Telematics is already a significant source of big data for many rental car companies thanks to outsourced software. This is likely to become a standard feature for vehicles once the become connected standard.

So, how does this relate to e-commerce? Frost & Sullivan is predicting that through this software, automotive manufacturers will be able to give service notifications and even sell products to drivers through in-car interfaces. This brings the sales process out of the physical realm and into a digital space.

How can big data help e-commerce stores?

According to a post from analytics expert Jerry Jao on The Big Data Landscape website, there are a number of key benefits for e-commerce providers that high volumes of data can supply.

Mr Jao believes one of the key benefits is a more organised data flow, as these systems mean businesses don’t need to track, file and store their information manually. Naturally, this leads to more accurate and timely use of this data, creating better decision making processes within a company.

He also goes on to state that big data allows e-commerce businesses to track individual consumers more effectively, so they can create offers and specials that are targeted directly towards each customer.

This point is backed up by WordPress expert Woo Themes, which even goes so far to say that the bigger a data pool is, the smaller an e-commerce business can target, provided it’s managed effectively.

For this reason, businesses shouldn’t feel overwhelmed by managing large amounts of data, as the size of these information pools is the key to their effectiveness.